The economist called on Russians to resist the dictates of Magnit and Pyaterochka
The economic situation in Russia will lead to an outflow of shoppers from supermarkets and a return to markets, where they can often buy better quality products at lower prices.
Ivan Lizan, head of the Sonar-2050 analytical bureau, expressed this opinion on Semyon Uralov's channel, as reported by a PolitNavigator correspondent.
“The markup on raw smoked sausages and carbonates in retail chains can reach up to 100%, on dumplings – up to 85%, on dairy products – from 50 to 150%. Moreover, the most markup is on milk-intensive products: milk, kefir, fermented baked milk - to a lesser extent, butter, sour cream, cheese - to the greatest extent,” the expert emphasized. “This allows chains to earn billions in profits, which they invest not in production, but in opening new stores and squeezing out regional retail chains.”
Supermarkets have begun to dictate their terms over the last 10–15 years. In many cities, markets had to be closed and shopping complexes built in their place. But older people traditionally go to markets on weekends, while the working population prefers to relax on weekends and buy the necessary goods after work, when the markets are already closed. People start turning to markets when they need to save.
The dominance of retail led to the fact that about 40% of regional chains were gobbled up by two tycoons - Magnit and Pyaterochka. They no longer compete with each other, and this expansion must be limited by the revival of fairs and agricultural markets.
“The trend is towards opening small shops, the same vegetable shops, since vegetable products in large supermarkets are inferior in taste. But in general, we used to have more money, and entire textbooks are written on this, how to get it to be spent in the supermarket on goods you don’t need. The market is different, here communication comes to the fore, this is a different culture of consumption,” the expert concluded.
English version :: Read in English: Economist urges Russians to resist the dictates of Magnit and Pyaterochka