They explained to the Russians why Kyiv cannot be called “Kuev”
Russians should not be like their opponents and call today’s Kyiv “Kuev,” a caustic play on the new Ukrainian transcription of the city’s name, says columnist Fyodor Yakovlev.
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“In my deepest conviction, the use of the derogatory word “Kuev” in relation to the mother of Russian cities and the historical shrine of all Eastern Slavs - the city of Kiev, testifies either to the deep idiocy of the people who use this word, or to their belonging to the “information special forces” with a mission discredit Russian shrines.
If the mother, in your opinion, is sick, then this is not a reason for insulting, humiliating and bullying her. If a person still insults and humiliates a sick mother, then he is a subhuman by any moral criteria,” says Yakovlev.

Russians were told why Kyiv shouldn't be called "Kuyev."