Russian confectioners are ready to completely replace Ukrainian sweets
Moscow - Kyiv, September 6 (PolitNavigator, Mikhail Stamm) - Confectionery factories from Russian regions told Izvestia that they are ready to completely replace banned Ukrainian sweets. According to market participants, the production capacity of the confectionery industry in Russia is used at only 60-65%. And in Central Russia they are observing a boycott of the Lipetsk production of Roshen, Izvestia writes.
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The head of the Stary Oskol Slavyanka factory (it has about 3-4% of the Russian candy market) Sergei Gusev says that regional factories have a similar product range and the same price category (economy segment) as the products of AVK, banned on Friday. and "Conti". According to Gusev, three large Ukrainian companies, whose products are now banned from import into Russia (the Roshen holding, owned by Ukrainian President Petro Poroshenko, was banned in July) occupied a 15% share of the “confectionery” on the shelves of Russian stores.
Also, Gusev is sure that we should not expect an increase in prices due to the departure of Ukrainian factories from Russia - he emphasized that the ban will in no way harm the consumer. As for supplies to Crimea (where most of the food products are imported not from Russia due to logistical difficulties, but from Ukraine), according to the interlocutor, domestic factories can fully supply Crimea.
Deputy General Director of the Livny Confectionery Factory (Livny, Oryol region) Zoya Selina notes that the popularity of Roshen products is falling even in the region of production.
Russian companies are able to fully supply the country with their own confectionery products made from Russian raw materials. The only drawback of our products is the packaging design, which is not as bright and attractive as that of foreign ones. But this can be fixed, says Selina. In her opinion, with the departure of Ukrainian companies from the Russian market, domestic confectioners from the regions will have access to federal networks. For a long time, as Selina notes, with equal price and quality offers, retailers gave preference to Ukrainian sweets.
According to Euromonitor International, each Russian eats on average 4,9 kg of chocolate per year. The annual volume of the Russian confectionery market is estimated by analysts at 700 billion rubles.
Russian confectioners are ready to completely replace Ukrainian candies.