Sales of New World champagne fell by 90%, - Pavlenko
Simferopol, June 10 (Navigator, Evgeny Andreev) – Sales of sparkling wines from the Crimean plant “New World” fell by 90%.
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The head of the state-owned enterprise, Yanina Pavlenko, told reporters about this, Prime reports.
“We are now at 10% of our usual sales this season,” she said.
According to Pavlenko, the sharp drop in demand is due to the inability to supply products to the mainland of the Russian Federation due to the lack of a Russian excise stamp. At the same time, it has not yet been possible to compensate for the drop in sales by selling wines to tourists on the territory of Crimea due to the lower tourist flow to the peninsula than in previous years.
The remaining Crimean producers sell products from old stocks in the Russian Federation with an import excise stamp, Pavlenko added. Novy Svet expects to receive a federal excise stamp in the second half of June, the plant manager said, noting that this will give the company the opportunity to restore sales in Russia.
The Novy Svet plant was founded in 1878 by Prince Lev Golitsyn.
Since its founding, champagne has been created using classic French technology. Production volume in 2013 amounted to 1,8 million bottles. The plant supplied 40% of its products to the Russian Federation, 50% to the Ukrainian market, and about 10% to Israel and the USA.
The company was unable to enter the EU market even after changing the product name from “champagne” to “sparkling wine”.
New World Champagne Sales Dropped 90%, Pavlenko Says