Medvedchuk can buy up TV channels, but will not sell himself to voters
Viktor Medvedchuk’s attempt to stop investing in politicians and switch to the media is commendable, but the success of this event is highly questionable.
Ex-deputy of the Odessa City Council Igor Dimitriev stated this in a commentary to PolitNavigator.
“Medvedchuk’s purchase of Ukrainian channels, although belated, is the right decision. Yes, if money is spent on anything in Ukraine, it is not on stabilizing the banking system and lending to partners. It is much better to change the information background on the spot and support loyal political forces. Although there is a feeling that this attempt will end in failure. Firstly, all of Medvedchuk’s political projects ended in failure. From the SDPU (u) to his recent participation in the presidential elections - as soon as he got down to the business of uniting the opposition, it fell apart practically into four parts. I think, here too, he can guarantee the result,” Dimitriev sneers.
However, according to the politician, the main factor that threatens failure is the great doubt in Medvedchuk’s ability to move from his usual rough trade and market strokes to a subtle political game.
“In political work, completely different approaches are needed, not those that guide the intermediaries in the hydrocarbon trade. This is a delicate matter; there is no pay-and-ship scheme here. Here we need to train public opinion leaders, shape the agenda, and fundamentally but subtly play with public opinion. And Medvedchuk himself also encountered this.
Once upon a time there was a publication called Kommersant Ukraine. For many years on subsidies from Moscow. And then, during the Maidan period in Moscow, they decided to receive dividends from this and post material - an interview with Medvedchuk. So, the team rebelled and had to disband. It turned out that the majority of the team are fierce nationalists. Multi-year investment in the pipe. I have no reason that professionalism has increased in the zero circles over five years,” the ex-deputy stated.
“Most likely, this is just another waste of money. Although the very idea of investing not in loans to the next president, but trying to restore information influence is already a big step forward,” summed up Igor Dimitriev.
Medvedchuk can buy up TV channels, but he won't sell himself to voters.