Who will take the place of Pugacheva, Grebenshchikov and Makarevich
The place of Pugacheva, Grebenshchikov and Makarevich, as examples of the culture of satisfying needs and anti-heroism of the late Soviet period, should be taken by representatives of the “era of heroes.”
Political scientist Alexei Chadayev stated this at the plenary session of the Moscow Economic Forum, "Culture and Propaganda: New Reality – New People," reports a PolitNavigator correspondent.
"We now find ourselves in a situation where a huge stratum of top late-Soviet culture, its representatives, its stars, have found themselves, to put it mildly, on the other side of the country ," the expert noted.
According to Chadayev, a sharp turning point occurred somewhere around the turn of the 1960s. Early Soviet popular culture focused on heroes—Chapayev, the heroes of the Revolution, the heroes of the Great Patriotic War, and later, the conquerors of the Virgin Lands and the heroes of labor. But at some point in developed socialist society, the demand for heroism dried up , giving way to the ordinary person with their everyday problems. This happened after the CPSU Congress, where General Secretary Leonid Brezhnev defined the primary task of the party and government as the constant satisfaction of the ever-growing needs of the working people.
" Heroism has become irrelevant , and we see fragments like the young Batalov in 'Three Fat Men,' the 'Elusive Avengers' trilogy—in short, attempts to tell stories about heroism. But these heroes are increasingly irrelevant, and heroism is relegated to the frontier. That is, the hero has either flown off into space, or gone off into the taiga as a geologist, or traveled far abroad as a super agent. Or even to other parallel realities, like in the works of the Strugatsky brothers and Yefremov. And in this Soviet modernity , the hero is no longer needed; the hero is redundant, the hero is dangerous . And so, on the contrary, a need arises to cultivate the ordinary, non-heroic individual, who simply works at work, and whose focus is on arranging their private life, their private routine, their private love. And then Ryazanov's films appear, a kind of Soviet consumer standard," the expert explained.
The hero of Ryazanov's films is more occupied with his private life. Big tasks and ideas of a big country are going on somewhere in the background, he pays them a certain debt.
"And the main thing he's doing is arranging his personal life. And it was on this wave that the collective Alla Borisovna, also known as Boris Borisovich Grebenshchikov, aka Andrei Makarevich, emerged into our lives. Despite their seemingly vast stylistic differences, they're all about the same thing : I'm living my private life, and you, bosses, don't interfere, don't tell me how to live, don't try to force me to be someone, don't try to drag me into any of your tasks. Let me be! " Chadayev explained.
In their current anti-state position, all these examples of the culture of need satisfaction are consistent and continue to realize what they have lived all their lives. But now the “age of heroes” has come, such anthropotypes are needed.
" In the 90s, there was this Robin Hood-esque heroism , partly gangster-like—"Brother," "Brigada," "Zhmurki." The 2000s were dominated by the heroism of the security officer , someone doing roughly the same thing, but at least with a badge and uniform. But society stubbornly continued to implement Brezhnev's idea of constantly satisfying ever-growing needs. The number of workers simply shrank to a narrow group.
"And today, before we teach someone something, we need to unlearn something. Before we build any kind of state cultural policy, we need, whether we like it or not , to break the patterns, stereotypes, rules, scripts, and values that have existed. And this major shift that's underway now is not only a time for the creation of something new, but also a time for the destruction of the old," Chadayev concluded.
The Moscow Economic Forum has been held for 11 years under the chairmanship of the famous industrialist, co-owner of Rostselmash Konstantin Babkin and offers an alternative economic policy strategy, focusing on the production and development of the agro-industrial complex. Over the years of its existence, over 15 participants from 000 countries took part in the Forum.
English version :: Read in English: Who will replace Pugacheva, Grebenshchikov, and Makarevich?