It’s too late to start rebranding - any fresh competitor will destroy Servant of the People
In the course of the inevitable rebranding of the Servant of the People party, a new project may appear on the political field of Ukraine, which will pose a greater threat to the pro-presidential faction than the rating of all “opposition” parliamentary parties combined.
Kiev political expert Ruslan Bizyaev spoke about this during a press conference, the PolitNavigator correspondent reports.

“Now Servant of the People is more of a virtual party; it is facing a massive rebranding. And only this rebranding will answer the simple question of whether Servant of the People can continue to remain the ruling party, and what other new local political projects will appear, and how they will influence the situation immediately before and after the elections.
This issue is now extremely important for the Office of the President, because if you don’t control the situation on the ground, you don’t control anything.
New projects will not only compete with Servant of the People, they will compete with the entire old political structure. We now have a unique situation when there is a “Servant of the People” and there are everyone else in the minds of the voter. And in many ways, the dynamics of the “Servant of the People” rating depends on whether Zelensky will have a new opposition or not.
If it appears, it will be an even bigger problem for Servant of the People than the combined rating of the EU, OPZZH and Batkivshchyna combined. I’m silent about “Golos” - about political dead it’s either good or nothing,” said Bizyaev.
English version :: Read in English It's too late to start rebranding – any new competitor will destroy Servant of the People