What is crossposting and why does your business need it?

In challenging times, when people are reluctant to buy new products and services, a company's survival directly depends on the number of sales channels. To stay afloat and maintain profits, you need to manage multiple social media platforms simultaneously. Cross-posting can help with this . This is the process of manually or automatically copying content from one media to another.

Crossposting goals

Parallel management of 2-4 social networks will allow you to:

• fully exploit the market potential and declare your brand in RuNet;
• to be a competitive company among companies represented on the Internet;
• find more clients and close the sales plan monthly;

But these are not all the goals that are achieved through cross-posting. The audience on different social networks is different. And by posting the same publications to several sources in a row, you will get different statistics on coverage and likes. Analyze it and leave in each social network the most interesting sections for the audience.

Types of cross-posting for social networks

You can copy publications in various ways. For example, manually. The disadvantage of this method is that it takes a lot of time. You will have to add photos and videos yourself, transfer text and lists of hashtags.

Another method is copying content from RSS feeds. If you publish articles on your website or news feed, you can automatically upload them to social media. Content sharing is easily configured in the "SMM Tools" section of the SmmBox service . This method isn't suitable for all blogs. Website content and social media content are often very different. On VK, Instagram*, and TikTok, users prefer short posts, video content, and colorful photos. On websites, on the other hand, people often look for long, informative articles that thoroughly explore a particular topic.

The most convenient method of cross-posting is automatic copying from one social network to another. Let's take a closer look at it.

"Smart" crossposting

Automatic posting is configured using special services. The difference between this type of cross-posting is that all posts are posted without your direct participation.

The SmmBox service offers “smart” cross-posting for users. You will not be able to copy all materials indiscriminately, but only selected publications. For example, exclude some posts when creating copies using keywords you entered in advance. This way you will save several unique sections on VKontakte, Instagram* or other social networks.

Using smart settings, you can set what type of files should be posted on the selected social network. For example, do not copy attachments in the form of surveys, music or text. And for VKontakte there is a separate function for promoting accounts. You can add a link to the source to all published publications. Thanks to it, VK users will quickly subscribe to pages on other social networks.

Try to supplement the copied materials with new information. For example, add calls to action and contact information at the end of posts. All this can be entered for auto-fill. Posting won't seem complicated if you set it up exactly according to the instructions.

Final World

Crossposting is an excellent tool for reaching a new audience, finding clients and promoting a brand. By installing and configuring the automatic creation of copies of publications, you will not spend a lot of time maintaining different social networks.

*Instagram is recognized as extremist, its activities are prohibited in Russia.”